Watch Your Language! Knoxville Businesswoman Urging Florida Companies to Invest in Foreign­-Born Workforce

Local CEO and speech pathologist brings her expertise to Orlando’s emerging tech hub.

Watch Your Language! LMA

KNOXVILLE, TN – August 2016 – Speaking at the 2016 HR Florida Conference in Orlando, Knoxville-based speech pathologist and Accentuate Communication CEO Lisa Scott has a clear message for Florida businesses: Investing in the language skills of your foreign-born professionals is crucial to financial growth.

 

“Orlando is positioning itself as a hub for technology and start-ups, and has an opportunity to learn from the English skills work we’ve been doing with foreign-born professionals at major research labs in the Knoxville area,” said Scott. “Specifically, we’re helping foreign-born engineers improve their American accent to better relate to the Knoxville and surrounding communities, and minimize those communication breakdowns that cost companies billions every year.”

 

In Tennessee from 2000 to 2010, the number of foreign-born workers in the fields of science, technology, engineering and math (STEM) jumped more than 84 percent. And in Florida, almost one in four STEM workers with an advanced degree was a foreigner in 2010.

 

“The language frustration is real for companies with a significant non-native workforce,” said Scott. “They’re seeing grants slip through their fingers. They’re losing out on big clients. And many talented internationals can’t move up the ladder because their English just needs a little more work.”

 

And new research is now backing up how improved English-language skills are helping college-educated immigrants succeed all over America.

Invest in Yourself

In a 2015 survey of college-educated immigrants by IMPRINT (Immigrant Professional Integration), respondents who did not speak English as a primary language – but had strong English skills – were “dramatically more likely” to have achieved professional success than those who didn’t.

 

“This research proves what those of us in the field of foreign accent reduction have already known – that increased English-language proficiency correlates with all measure of immigrant economic success,” said Scott.

 

According to the Migration Policy Institute, over 41% of Tennessee’s foreign-born workforce – and nearly half of Florida’s – hold management, science, business, sales, or office jobs: fields where a heavy foreign accent and cross-cultural miscommunication can routinely cause costly delayed projects, missed funding opportunities, and “brain waste” of skilled immigrant professionals.

 

But Gallup research is showing that companies are ignoring this social component of business and project management.

 

“That’s where Accentuate comes in, to help companies take hold of the potential their international team already possesses. Clear speech – and strategies to understand each other cross-culturally – are the missing link for effective, happy employees and increased profits for businesses.”

Scott is a featured speaker at the upcoming HR Florida Conference on Monday, August 29 with her session “Beer and Bounced Checks: Why Diversity Initiatives Can’t Stop at the Front Door.”  

The 2016 HR Florida Conference & Expo runs August 29-31 at the Hilton Bonnet Creek in Orlando, attracting over 1,500 human resource professionals from across the state of Florida and the world.

 

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As a certified speech-language pathologist and CEO of Accentuate Communication, Lisa Scott is trusted with accent reduction services at several of the country’s top research labs, and has influenced a myriad of other world-class institutions in her over 25 years of experience.

THIS WEEK: Personalized Accent Reduction Course Begins

The story with most of my clients is the same: they have studied English for years and consider themselves fluent, but are still misunderstood and constantly asked to repeat themselves.

 

Struggle With

 

It’s disruptive to their work and social lives, and taking another generic English class won’t help.

 

Accent makes you feel like

 

Is this where you are today?

 

Then you need my online course that starts THIS THURSDAY JUNE 9!

 

SALT

 

Speaking and Learning Together (SALT) is designed to focus on increasing your awareness of the nuances of English and improving your pronunciation and conversational skills. 

With online videos, group question and answer sessions, and detailed homework assignments, you can be speaking more clearly by the end of summer!

 

My video below details the valuable resources this course will offer you.

 

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Sign up here

This course is valued at $800, but I’m offering it at an extra-low price.

And after you reserve your spot, you can BRING A FRIEND FOR FREE!

Having a friend to practice with is crucial to the encouragement of reducing your accent.

 

Here’s a quick rundown of what you’ll receive.

course includes

 

Check out the SALT page to register and learn more about how the course works.

 

It’s my passion to use my proven speech pathology methods to help you lose your accent and lead a more fulfilling life.

 

REGISTER NOW and your accent reduction journey begins THIS THURSDAY, JUNE 9!

Can’t wait to see you there!

Invest in Yourself: the High Cost of Poor Communication

Workplace interaction… It’s practically a nuanced art form to balance all the relationships and conversations we have in a work day with those around us. But this becomes even more pronounced when language becomes a stumbling block because of a heavy foreign accent or insufficient English language skills. And communication breakdown has a shockingly high cost for companies and personally for the international worker.

high cost

The U.S. Department of Labor just released its 2015 data detailing the demographics of the foreign­-born workforce in America. Of the 26.3 million foreign­born workers, 47.4% are in environments that rely heavily on English language skills.

12.4 million

That’s a lot of people who probably do not speak English as their primary language!

The Cost for Business

When communication breaks down, it results in a hemorrhage of money – in the billions – for business.

400 businesses

In The Holmes Report survey, each company lost an average of $62.4 million… from breakdowns that included employee misunderstandings, misinformation, and job function.

Miscommunication in the workplace comes in a variety of forms. One common form is a literal misunderstanding of the English language between those millions of foreign-­born professionals and their co­-workers.

The Personal Cost

As I explained in a previous article, foreign nationals who have a heavy accent are often misunderstood at work and out in the community, are not working up to their potential because of misunderstandings, and may be disengaged with their co­workers and communities.

Research is showing businesses are ignoring this human component of project management.

Gallup reports that failed and over­budget projects can often be traced back to management tactics that ignore the human, emotional, and social aspects of employees. Merely controlling the rational processes (budgeting, deadlines) of a project is not enough to prevent project failure.

Furthermore, new research just recently released from IMPRINT (Immigrant Professional Integration) is showing how crucial social support and English language skills are for the success of foreign­-born workers in America. IMPRINT surveyed over 4,000 college­-educated immigrants in six major U.S. cities, and found their success was tied to their support system:

44% immigrants

In fact, those who have “many” friends and family were also more than twice as likely to to have achieved career success as those with “no” friends and family.

And, improving their English proficiency also influenced their degree of professional success:

3 times

The key to success for our businesses, cities, and individual international workers and their families lies in social immersion and continued English language skills.

How Should Business Respond?

If you’re a business owner or Human Resources manager with multiple foreign­-born professionals working for your company… engage them about their accent.

Offer to pay for intensive seminars at work on accent reduction with a qualified speech pathologist.

Offer ongoing individual accent reduction training at your workplace.

Invest in your own company by investing in the clear speech and support system of your foreign-born employees.

This is exactly what I do for corporations –including Oak Ridge National Laboratory – and my courses have improved the speech clarity of international professionals by up to 70% in as little as 12 weeks.

How Should You Respond as an International Professional?

Talk with your company about your desire to reduce your accent – they may never have thought of this or know that this training is available!

If there are several immigrant professionals in your workplace, come together to engage your company on this issue, and to support each other in your accent reduction.

But also don’t wait for your company to take the lead – there are steps you can take today to get started on clearer speech.

One easy step is to enroll in my online course coming up June 9!

Speaking and Learning Together

This course combines the support system you need with individualized training from me using my proven methods.

AND, it’s at a much lower rate than my usual one­-on-­one instruction – which makes it perfect for asking your company for reimbursement for this invaluable training.

Register here and find out about all the great resources this course provides!

Investing in clear communication has payoffs for everyone.

Companies: Reduce your bottom line from miscommunication and prevent costly project failures.

Individuals: Improve your professional and earnings success.

Visit Accentuate Communication for more company resources or Lose My Accent for free individual resources.

Siri® Understands Me Now: How Accent Reduction Aids in the Use of Voice-Recognition Technology

Siri Understands Me Now! (2)

Most of us recognize the voice of Siri®, the iPhone’s voice – assisted technology. But Siri® doesn’t recognize the pronunciation of everyone who attempts to communicate with her. Apple says that she handles 1 billion voice requests per week, but many non-native speakers have reverted back to text-based requests after Siri® failed to grasp what they were asking.

As an accent reduction trainer, I received a flood of new inquiries from internationals in the US when Siri® was first released. People who had thought for years that their pronunciation was good enough were suddenly faced with the fact that this new technology told them otherwise.

Granted, the technology itself is partly to blame. As analyst Jeff Kagan reported in this Fortune article, “[These technologies] are still in their very early growth and frankly get more wrong than right.”

Siri Voice Assistant (2)

But it’s not going away. And it’s not just in phones any more. We see voice-assisted technology in cars, in our homes, and even in new wearable technology. From warehouse floors to laboratories to hospital wards, more and more employees are using hands-free devices that require that their speech be easily understood by a computer.

Certainly, the technology will continue to improve and understand more variations on the pronunciation of words. But in the meantime, what can non-native speakers do to use Siri® and other similar programs more effectively?

Accent reduction classes can be very helpful, both in increasing the accuracy of pronunciation and in building confidence.  According to one of my clients, an engineer named Baskar, “the course has helped me tremendously to understand the subtle differences and nuances in the usage of many words.”   Determined to meet his personal accent reduction goals, he thought of a unique way to use voice-recognition software to his advantage. Dragon® Naturally Speaking has become his practice companion. He takes note any time the software misunderstands a word he says, and then uses that list for further practice. As he explains, ” It helps to see what others hear when I say a certain word.”  His English clarity is improving, as is the ease of using a variety of voice- recognition programs. 

After several weeks of working with me, another client, Hari Nallan, proudly announced at the beginning of a session, “Siri® understands me now!” His confidence was boosted by this objective measure that his speech is clearer now than it was just a short time ago. It’s carrying over into his business, too. His clients don’t ask him to repeat himself as often, which makes for smoother transactions as he builds his business worldwide.

Investing the time now to work on pronunciation will pay off quickly, since the need to be understood by voice recognition software is growing rapidly. In fact, according to comScore, 200 billion searches per month will be done with voice by 2020.

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No longer will saying that your English is “good enough” actually be good enough for the voice recognition software that will be an integral part of our daily lives at home and at work.

If you’re not certain that your English is good enough to be understood by the latest voice- recognition software, then it may be time to get an outside evaluation of your pronunciation.
Don’t know where to start? Visit losemyaccent.com to take a free accent screening.

Why Spring Training is Important for Accent Reduction

The days are starting to warm up and spring is just around the corner. In America, this not only means everyone is excited about the weather changes, but many sports fans also get excited for the start of a truly American game: baseball! Right now, major league baseball teams are just starting their practice games – called “Spring Training” – to get themselves ready for the real season.

Spring Training

Training your own speech is just as important as an athlete training his or her body – before the big event in your life that requires a great American accent, like a job interview or important presentation.

A few years ago, at the end of baseball spring training, I shared a video about the importance of taking the time to train your speech – and how to pronounce the “ing” sound that is a problem for many non-native English speakers.

Learn to say ING

Take a listen to my tips for this sound – and I hope your spring is filled with your own training and practicing of your American accent!

If this video helped you, or if you’d like more information on accent reduction, take my free accent screening and receive a free pronunciation guide at losemyaccent.com.

Why YouTube Isn’t Enough

If you’ve been following my blog or Facebook page for any length of time, you know that I enjoy posting videos of American pronunciation and culture on YouTube, and I hope you find them helpful! And there are, of course, many more language pronunciation videos out there as well. But is viewing free online videos enough to help you be understood by your co-workers, clients, patients, and American friends?

Why youtube isn't enough (3)

If you are still actively learning English vocabulary, sounds, and grammar, YouTube videos may be great for you right now. But if you’re reading this article with ease, you are probably already beyond that. Take a look at the following question and try to answer honestly:

What kind of English Speaker are you- (1)

If you answered anything other than “I’m always understood”, you are probably ready to take the next step in your English pronunciation: personalized accent reduction!

Depending on which dialect you speak, the English language has anywhere from 44 to 52 different sounds… and non-native speakers usually only have 10 to 15 of those sounds that are affecting the way they speak and are understood. How do you know which are affecting you, and which to actively work on? That is an answer YouTube videos just cannot provide.

The English Language Sounds

So what are your options for reducing your accent?

You may have looked into home-study software kits, a local small group for speech training, or a number of online speech training programs… and you’re probably wondering which is right for you. I like to go back to the familiar saying, “you get what you pay for” when it comes to accent reduction, and what you pay for should definitely include heavy one-on-one attention from a speech coach. You need the feedback of a trained American listener to help you concentrate on the right sounds for you.

No matter which program you go with, do your homework before purchasing to make sure you will receive individual attention to your accent. And as always, I’d love to be your coach! You can receive a free accent screening and pronunciation guide at losemyaccent.com. With personalized attention and practice, you’ll be able to say, “I’m always understood!”

Accent Reduction Classes: the Key to a Better Quality of Life?

Have you ever been misunderstood when you thought you had been very clear?

Do people ever ask you to repeat yourself because they don’t understand what you said?

Are you concerned that you may miss a job opportunity or promotion because of your accent?

If you have ever experienced any of these things, you may have wondered if there were any way to solve these problems without losing your native accent or regional dialect.

talking1You’ll be happy to know that the answer is YES.

By working with a trained speech professional, you can increase the clarity and accuracy of your English speech, often by 50% or more, without completely losing the accent that reflects your heritage.

Would it improve your self-esteem to be understood every time you speak? Would you gain self-confidence if you never had to repeat yourself again? Would you sleep better at night knowing that your speech no longer negatively impacted your job performance?

If you answered yes to those questions, then accent reduction training could be right for you.

First, look for a speech trainer or coach who specializes in accent reduction. Speech pathologists have specialized training in how to teach you to pronounce sounds correctly and show you how to form those sounds in your mouth.

To determine if an accent reduction class will be beneficial, ask for a screening or consultation and tell the trainer exactly what concerns you have about your speech.

A quality program should include a customized evaluation and a training plan tailored to your individual needs. It may include either individual or small group sessions, since it is often beneficial to hear others practice even if their native language is different from yours.

Your classes may be held in person at your office or at the office of your speech coach. Alternately, you may choose to have individual lessons via webcam, a more private and time -saving approach.

During the sessions, you should learn to hear the differences in your speech, discover a new way to pronounce troublesome words, and practice your new skills in relevant conversation.

Reducing your accent will require a time of dedication and practice on your part, but by working with a qualified speech professional and practicing at home, you will soon find yourself communicating more easily with everyone around you.

As Anthony Robbins says, “The way we communicate with others and with ourselves ultimately determines the quality of our lives.”

Don’t you deserve a better quality of life?

 

Are You Next to Me, Near Me, or Just Nearby?

 

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Why do we need Y on the end of the word?

Are You Included? Get Involved!

Welcome! In today’s video, we talk about the differences in meaning between two related but separate words. Are you using them correctly? Find out below.